Phase III – Execution

Module 3

Module Structure

Telling Your Market About It 7 Lessons

Day 15 - Set Up Facebook Ads Campaign + Ad Copy

Breakdown of creating a Facebook campaign and how to write ad copy

Day 16 - Setting Up Retargeting Ads

Breakdown of creating retargeting ads for people that visit sales page and don't but plus those that visit checkout and don't buy

Day 17 - Pre-Black Friday Sale - Get it Before The Rush!

An overview of how to have the sale before the sale to maximize sales. Show them how to create an ad on Facebook for that specific ad. Advise them to run ad the week before and leading up to Black Friday. So From Nov 23 to 29.

Day 18 - Creating A Social Media Contest

Walk through how they can create a contest that relies on a powerful story to increase engagement