Breakdown of creating a Facebook campaign and how to write ad copy
Breakdown of creating retargeting ads for people that visit sales page and don't but plus those that visit checkout and don't buy
An overview of how to have the sale before the sale to maximize sales. Show them how to create an ad on Facebook for that specific ad. Advise them to run ad the week before and leading up to Black Friday. So From Nov 23 to 29.
Walk through how they can create a contest that relies on a powerful story to increase engagement