Ready to dive into the mysterious world of Facebook ad budgeting? In this episode, we’ll reveal why your budget is just a number and how to make sure you’re spending it on the right things. From setting up a profitable funnel before you even run ads to paying attention to the details that make a big impact, discover what you need to do to confidently execute a paid traffic budget that won’t break the bank. Bust out your notepad and tune in to learn how to transform your course creation business with high-converting Facebook ads that deliver results!

Show Value Bombs:

• Your budget is not what you think. Instead, it’s about finding out what specific metrics you need to hit to ensure that you either breakeven or produce a profit. It’s a math problem that you can solve before you ever run ads.

• Understanding the steps in your sales process is crucial. The more steps you have, the more conversion points you have which will directly impact how efficient you are with your what you are spending on ads. Remember, ads are only responsible for sending traffic. It is up to your sales system to convert, which is totally in your control.

• As you run ads, you are checking to see if you are hitting your metrics. If you are great, if not, ask why? The data will tell you where you need to improve. But you need to understand your KPI first before you can determine what your daily ad spend should be.

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Resources Mentioned In This Episode

• Marketing & Mojitos

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