Is creating more “stuff” to sell the best way to grow your business? It makes sense that if we increase our average order value we end up increasing how much we make but perhaps there is better way? Maybe one that makes you more profitable by focusing on what you already have…
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Show Value Bombs:
- You want Average Order Value to be greater than or equal to Customer Acquisition Cost.
- If you can decrease your Customer Acquisition Cost, you can increase your profitability margin. Do more with less!
- Makes you a better marketer and smarter business person as focusing on customer acquisition cost will force you to improve conversions.
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