What comes first, the content or the offer? The offer of course… however the success of your offer depends on the content strategy you have behind it.
The content you create should have dual purpose:c1) To attract the right kind of people to your offer and 2) To guide the right kind of people into taking your offer. This and more in today’s episode!
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Show Value Bombs:
- Understand the transformation you provide
- Map out the transformation and create FREE offers for each one of your categories
- Create content around your offers