February 7, 2023

Transcript: Ep #080 Burnt Out to Breakthrough: How Coach Lee Makes $40K/Month With His Course

[00:00:00] Oscar Garcia: Welcome to The OMG! Show the podcast that helps course creators grow their business with profitable paid traffic funnels. My name is Oscar Garcia and it’s my mission to help you, the course creator, drive more traffic and convert more customers so that you can have a thriving and sustainable business.

In today’s episode, we’re gonna take a look at how a course can really help you scale your business and successfully shift from a one-to-one business model into a one-to-many, allowing you to serve more people. Now, working one-on-one with people or clients can be very rewarding, but it also has its drawbacks.

If we’re not careful, we spend all day on client calls, getting emotionally invested, managing expectations, and so on. Rather than having a sustainable business that allows us to live the lifestyle we want, we end up with another job that takes a lot out of us.

That’s why today we have special guest coach Lee Wilson, who was doing well, offering his one-on-one coaching services for those, looking to improve their relationship, but eventually got burned out.

Yet through his course, The Emergency Breakup Kit, he was able to quickly replace and increase his income while generating $40,000 a month consistently. In this episode, we’re also gonna take a look at how you can build trust with your one-on-one clients. What actually works when running a YouTube channel and understanding the true power of saying no.

Now, make sure to stay until the end of the podcast to discover how you can join a free community of course creators that will give you the attention, accountability, and access to the resources that’ll help you launch, run, and scale your course from anywhere.

Let’s go ahead and get started.

All right, coach Lee, I’m super excited to have you here today on The OMG! Show. And before we get into your actual offer and how your business operates behind the scenes, I want you to kind of take me back in time, 20 years to when you first got into this market. What were you thinking? What brought you into it?

How did you, you know, get into it?

[00:01:49] Coach Lee Wilson: Well, I’m gonna go back all the way to the beginning. So in college I assumed that I would be doing internet marketing. It was, around the year 1999 and I was my second year of college and I was doing mostly search engine optimization, which was not even taught, you know, in colleges and still kind of not really taken seriously, I don’t think.

So I was doing that and I was doing some writing and a company, a nonprofit hired me kind of a, I think they were taking a chance. I get to this company thinking I’m gonna be doing, you know, maintaining the website and doing search engine optimization. And they decide that first week that they’re not willing to risk putting someone full-time on that. Because it was the year right around 99 or 2000 people just, the internet was almost seen as like, is this gonna be like Nintendo and, you know, Is this gonna work out? And, and I’ve even joked about that. The vice president of the company asked me the, the question, do you think this internet thing is gonna last?

And I said, I do. And he said he didn’t. So they decided to put me on several different jobs. One of them was traveling with the president of the company and he did marriage workshops for couples who were going to divorce. You know, this was kind of a last ditch ever thing. So I learned a whole lot of things from him.

So one of their marriage coaches developed a terminal illness and had to resign, and he was a wonderful salt of the earth human being, and I think about him a lot. But he, you know, developed this illness and just had, he’s within a couple weeks, he’s, he’s gone, he’s left the job. I mean, he didn’t live that much longer, so they asked me if I would fill in until they found another marriage coach, because I did know the material so well,

[00:03:39] Oscar Garcia: Hmm

[00:03:40] Coach Lee Wilson: I. And, two weeks turned into a month, month turned into two months, and then they start asking if I, want to get some training, some certification to do this full-time, because it was going pretty well. People were rebooking with me. And, I said that I, I would, and so they started putting me in different certifications and. Eventually I went out on my own, but I, the coaching thing did well, but I didn’t get on YouTube, you know, until about four years ago, with my, with my material. So, that’s, that’s where we are now.

[00:04:13] Oscar Garcia: So in retrospect, do you, do you wish you would’ve stayed on the SEO path with that business or,

[00:04:19] Coach Lee Wilson: No, because,

[00:04:20] Oscar Garcia: uh

[00:04:21] Coach Lee Wilson: you know, seo, I really have to depend on Google and, I, I didn’t like working for all these different clients. And then there would be something that I call the, the, no, not Joseph Syndrome, where a new person comes in, a ceo, a new ceo or a new internet marketing person, or a new marketing person or whatever, and they, all of a sudden, not only do they want me, oh, we want you to do this report and this report for us and this report, and I’m like, you know, I’m supposed to be providing a service and a result, I don’t, I don’t want to do reports.

It’s, the numbers are all really good. Why are you adding work on me? Just stuff like that. I’d rather go the direction that I went and, it’s better to work for yourself whenever you can. Obviously.

[00:05:01] Oscar Garcia: Yeah.

[00:05:03] Coach Lee Wilson: Yeah, I don’t miss having all the SEO clients and then trying to do some internet, some, relationship coaching on the side.

Don’t miss that at all.

[00:05:11] Oscar Garcia: yeah, I know. I bet you only you have so many hours in the day. so how was that transition going? . Okay. You know, this material, but how did it translate from knowing it to actually applying it and then seeing the results for the people that you were impacting?

Well, at first, you know, I would speak on what so-and-so says, you know, who was president of the company, who’s very knowledgeable. has a PhD and that kind of thing. And I would speak and say, so-and-so would say this, and so-and-so would say this.

[00:05:41] Coach Lee Wilson: And it took a few years because I was outta college. You know, I was 21 or 22 when I started actually consulting, coaching people on relationships. And so to speak on my own behalf would be ridiculously arrogant and silly. I wouldn’t have credibility. I’d only been married for a year or two and that’s pretty young to get married anyway, so, it took a while until I felt comfortable speaking on my own, you know, “this is what you should do. Because, because I think this, I’ve seen this,” and it took a few years before I really just felt like I could do that. But once, one of, one of the things people sometimes don’t quite understand is that once you see so many situations and there’s, you’re juggling all these cases and you’re hearing details over several years of doing it, you’re just going to learn so many things by default.

And so you’ll start noticing patterns and people will have instincts. It’s like people share instincts of doing the wrong thing a lot of the time, and so having to talk them out of that and, being convicted enough to talk them out of it because, not because I’m just thinking that I’m smarter than them, but because I have seen it so many times.

And, you know, that’s something that’s still funny today. There are people who even arrogantly will want to debate me in the comments or something, you know, and they’ll say This is the wrong way to go. And you know, usually I’ll just ask, how many breakups have you dealt with? And usually they’ll say like, four, you know, something like that.

And you know, my, in the thousands and it’s not just my own experience. And so it’s difficult to be, I want to be humble and I do believe every opinion counts to some degree. But when you’re talking about so many cases that I’ve seen just because I got in it so early 20 something years ago, then sometimes it’s difficult to get the other person to understand, even though you think this, and this makes total sense based on your four breakups, that’s a really small number to be using to base your entire strategy on So,

[00:07:49] Oscar Garcia: So what’s interesting is, I mean, well, number one, you’ve put in the reps over time, right? Like you, you’ve had these consultations, these conversations with these individuals, and I can pretty much imagine that, you know, if you’re starting out as a 21, 22, year old, and you’re talking to people who I don’t know have been made for maybe 10, 15 years at that time, they might look at. Like what, what do you know about this kind of situation? Right? But you mentioned patterns, in terms of the conversations that you were having, what kind of patterns, if you don’t mind sharing, stood out to you, throughout these years when you were doing relationship? coaching and advice.

[00:08:19] Coach Lee Wilson: Usually it’s that there is a breakup that happens and the other person is so distraught and upset, angry, sad, and so they, because these emotions are so difficult, they will often use that as an energy or motivation for what they do. And so since most of us have been taught, if you want something, you really have to go after it.

[00:08:44] Oscar Garcia: Mm-hmm.

[00:08:44] Coach Lee Wilson: And if you’re not getting it, you need to try harder. We’ve also been taught because we have grown up in a very wealthy, prosperous time in the world and the in the United States, most of us were taught that if we bugged our parents, they were more willing to part with the money or whatever it took to make us be quiet and we would get our way.

And so over growing up, we learn if we bug this other person enough, we can kind of bend them to our will. That’s what our parents taught us. A lot of us, fortunately some of us had some parents who knew how to say no. And that’s, that’s the problem right there, is that when we get the no from this other person and it’s a breakup. We can default sometimes to that idea, “if I put enough focus and energy into this and I demand it, and don’t let them rest until I get what I want, I’ll get what I want.” But the problem is when the other person doesn’t feel like they are getting what they want, it’s a disaster. And trying to convince someone of that when they feel like, “this is love. I’ve gotta go after it. I’ve gotta do these things that I see in the movies.” This dramatic demonstration of love or something like that. It makes so much sense to them because it’s an emotional response and they believe that if they show enough emotion, they can trigger something. So having to get them to come off of the ledge of that is a really big deal and it’s difficult.

That was a lot of what I spent when I was doing mostly phone coaching or coaching on Zoom. Before it was Zoom, it was Skype, you know, that was what everybody was using. lot of it was talking them out of it.

so that’s, there’s a little glimpse into the world.

[00:10:32] Oscar Garcia: So it seems like, of course, over the past 20 years, you, you’ve had these intense conversations with both men and women, and it sounds like as, as you were telling that story, that you’re kind of just rewiring their, their brain a little bit in terms of, you know, what they see, what the expectations are and what the outcomes have to.

Is that right?

[00:10:50] Coach Lee Wilson: Yes. And you know, some of it’s a reality check.

so a lot of people have to have their minds rewired if they really want to be in an, an adult authentic relationship, because a lot of what we’ve been taught or heard is ridiculous.

Do you have someone off the top of your mind who’s gone through a profound change after working with you or coaching with you?

[00:11:16] Coach Lee Wilson: Oh yeah. several people. There’s one I’m thinking of who he is a doctor and he was dating this woman and it was a case of where he had become the over pursuer

[00:11:28] Oscar Garcia: Hmm.

[00:11:28] Coach Lee Wilson: like I’m, I’m even kind of describing with the, with the, approach world in dating. And had, had completely just in a lot of ways turned to her beck and call.

He was the one making all the, allowances as far as he would change his schedule. He would compromise when this, and she wouldn’t compromise, and, just in a lot of ways lowered his value to use an expression that’s used a lot. And so she broke up with him and his response was he had. He had done the classic things that we see on tv.

He had sent her flowers, as a matter of fact, he said he sent like 10 sets of a dozen roses, just something astronomical like that so that when she got there, they would all be there. He was calling her constantly and she had gotten to the point where she wasn’t answering his calls and a lot of that.

And so I started, and this, this guy at the time, I believe he was mid fifties, pushing 60. And so some of that even is the world he grew up in. And so when I started explaining to him that this is actually making you less attractive, it’s pushing her away, it’s making you seem less valuable. and he really grasped, I mean, it was kind of an aha moment for him.

And a lot of times I have to really kind of continue to talk to people and, and prod and encourage before they finally get a little bit of it. But he seemed to really get it in an instant.

and he also said, you know, being a doctor, a lot of times he will tell someone, this is the issue right here, and they won’t listen to him.

And he said, it’s frustrating because I see so many cases. And so he said, so you must be in a similar position and I’m gonna trust that and I’m gonna go with what you’re saying because this is what you do. And so he just was one of the people who would not make a move without me. And I’m not saying everybody should do that or that I should make everybody’s decisions.

I’m just saying that’s kind of how he operated. He did get her back. It took about two and a half or three months. They’re still together. And it’s kind of funny because I actually have to prod him in the other direction now. I remember one time I was just kinda asking him how things were going, and I said, so how often do you initiate text to her?

And he’s like, I don’t. I’m like, what do you mean? He’s like, I’m just letting her come to me like you said, and like, whoa, whoa, whoa. I mean, that’s, that’s impressive, and all because they’ve been together, another two years at that point. And he was telling me he did not initiate text messages that he just waited and let her contact him.

And I kinda had to push him back the other way. I’m like, you need to initiate some text messages because she’s going to start thinking about this and she’s gonna start feeling like she’s the only one pursuing and showing interest in you and validating you, and she’s not feeling it back and everybody wants to feel it.

So he did, you know, make that adjustment. But I just remember him. Going, it’s like flipping a coin. He just went completely the other direction because I, I made it make sense for him. And so that’s the first one that pops in in my mind and I’m, I’m glad you mentioned that. Cause I need to check on him, see how he’s doing.

[00:14:30] Oscar Garcia: There you go. Well, hopefully, both parties are enjoying that relationship. Now, something you mentioned that stood out, I know a lot of listeners will appreciate is that, you talked about a situation where you as the coach sometimes you’re coaching someone who doesn’t have necessarily 100% faith in the process or, the method and this guy being, a doctor understood that from his medical practice.

And so how have you as a coach kind of built that trust, or how do you handle those situations where you have someone who wants the coaching, who wants the help, but at the same time, is struggling to follow through.

[00:15:02] Coach Lee Wilson: Well, you know, as a coach I can be pretty direct with people that’s one of the differences in coaches and counselors is I can kind of, I don’t wanna say get in their face, but I can hold them accountable and I can point out where they are not improving and it’s, I can complain about it and I can say you’ve got to do better because I’m not looking to diagnose something.

I’m not looking to make them happy with the situation. I’m helping someone to get into a better situation because that’s what they want. And so usually what will happen is if they’re not doing what I’m suggesting, I’ll ask them, do you trust me? You know, because you’re not, you’re not doing what I’m saying, so I’m just wondering if you trust me or not.

And I’ll say, it’s okay if you don’t. I, I’m just asking. I need to know. And other times I’ve even told people, I don’t really see a point in us continuing because you’re not doing what I’m saying. And so every time that you come back to me and you’ve done the opposite of what I said, and you made the issue worse, it’s more difficult on me. Your odds are less likely of getting what you want. so I don’t see the point in coaching because you’re not, you’re just making it worse for yourself and I, and you’re just ignoring me. I’m just basically in a lot of ways soothing their conscience because I’m serving as someone who they feel like, okay, I’m getting the good information here, but then I’m gonna go do what I, I want, or what I think, or what feels right in the moment.

And so I’ve had to tell some people that it just doesn’t make sense for us to be in coaching anymore together. And usually what they’ll do is, they’ll make a pretty dramatic change because they realize that that’s not how it’s supposed to work.

[00:16:33] Oscar Garcia: Mm-hmm.

[00:16:34] Coach Lee Wilson: So that’s, that’s usually how I approach that. And I’ve even made comments, like, I would give someone some information and then I’d say, but you typically don’t do what I suggest you do.

Which is an awkward thing to say,

[00:16:46] Oscar Garcia: Yeah.

[00:16:47] Coach Lee Wilson: you know, but I kind of have to go there because it’s frustrating as a coach when someone is ignoring you and not getting the improvement that they want.

[00:16:55] Oscar Garcia: Mm-hmm.

[00:16:56] Coach Lee Wilson: sometimes it’s even an easy situation or, or a fairly simple situation and I don’t wanna be frustrated and I don’t want them to have a bad experience and then go tell somebody, oh, it didn’t work when they didn’t even do what I said to do. And a lot of the times that’s the issue is that it’s not tried and then they think it doesn’t work.

[00:17:13] Oscar Garcia: mm.

[00:17:14] Coach Lee Wilson: I remember one guy fairly recently, I told him, do not contact her for at least two months.And so finally he said something like, I don’t get why it’s not working, coach. I mean, I’ve been doing no contact really good for the most part.

And I said, what do you mean for the most part? He goes, I’m only contacting her like two or three times a week. I just remember being so frustrated when he. And I said, do you understand that no contact is no contact? And he’s like, yeah, and I’m not contacting her like four or five days out of the week, you know?

And, and I said, that’s not it. I said, it’s gotta be 100% So, um, being a coach can be frustrating sometimes, but it’s also very, very rewarding because sometimes people will cry and tell me how wonderful it is now and thank me for that. And there is no other feeling like that, of a feeling like someone did benefit and someone’s life is easier and someone feels loved and someone has that love back.

And, it can be truly wonderful. And those are, those are just the best when I hear those kind of stories.

[00:18:19] Oscar Garcia: And that, that’s amazing, right? When you’re able to leverage your, your knowledge and your expertise to truly help and positively impact someone else in their life. so now let’s transition over to, you know, The, the business side of things, because from, from what I understand, there was a point in time when you launched your YouTube channel and you had a link to schedule calls and you were just, you know, kind of flooded with the amount of people that wanted to book consultations with you, and you realized that, hey, you know what, maybe I should have a course to kind of offset that.

Talk to me a little bit more about that process.

[00:18:52] Coach Lee Wilson: Well, I had some YouTube videos really blow up on me they were also seen by some people at Cosmopolitan Magazine and the Today Show in Australia. And I ended up being on the Today Show in Australian, interviewed by Cosmopolitan. And that was very helpful for that particular video.

And it was, it was shared on Reddit and some other places, and it just, within a few months it had over a million views. And I had only had the channel for like four or five months,

[00:19:22] Oscar Garcia: Wow.

[00:19:23] Coach Lee Wilson: which is insane. And now that I have, I’ve been interviewed a lot of times about the channel itself. Spoken with a lot of other YouTubers and I’ve had other YouTubers look at my analytics.

one of them, I won’t say his name, but, he holds the record for the first, the fastest to a million, subscribers. And, he owns some other records too. He’s got two or three channels and he, looked at my analytics and he was talking about how good they were. And he said, but it kind of doesn’t make sense because you’re not trying to do several of these things on purpose. And he said, so he said, just don’t change what you’re doing. And I said, you know, I don’t have a specific strategy. I’m really just gonna try to answer the question of the video. You know, the problem. And I’m not really doing a lot of the things the other guys on YouTube are doing. I don’t talk really fast.

[00:20:10] Coach Lee Wilson: As a matter of fact, I get kind of annoyed, you know, you’ve seen some of these videos, we’re talking really fast like this. You know, I just. I feel like that’s so fake and I’m like, slow down bro. but I, very quickly got into a situation where I was booked out well in advance. I even got to a point where I was two months booked out on coaching calls and I was trying to do 10 calls a day, which is, if you’re not into coaching and consulting may not sound like a, a super large amount. But it’s way, way beyond what you should try to do on forfor a regular basis. And so I was trying to do 10 a day and I was thinking, man, I’m a machine. And I had a client who was a neurosurgeon and he was asking me about it. He said, he said, Coach Lee, you, he said, “You, you really take on a lot of my pain, you know?”

He said, “this is not casual for you.” He said, “I can tell you’re, you’re not able to just in a side compartment in your brain, you’re really relating to me and and you’re really in this with me.” And I said, thank you. And he said, “well, there’s a problem though, because if he said, how many calls are you doing a day?”

And I told him 10. And he said, “oh, you’re not gonna be able to do that for long.” Because he said, he described another way the brain works in a lot of it I’d heard before. And he just said, he said, you need to lower your number by a lot. and I was like, okay, thank you. And I thought he doesn’t, he doesn’t know me.

He doesn’t know that I can, I can do this, that I’m a machine.

[00:21:35] Oscar Garcia: Mm-hmm.

[00:21:36] Coach Lee Wilson: And it wasn’t too much longer after that, maybe a month or two, that I woke up one morning and just felt so burned out and I pull up my phone, you know, and my wife kind of wakes up and, and rolls over and kind of puts her hand on my chest and I’m looking at my phone and she’s like, something wrong. And I said, yeah, I’m two months booked out. And I don’t feel like I can do another call.

[00:21:59] Oscar Garcia: Wow.

[00:21:59] Coach Lee Wilson: And so I had the course already at that time, but it, it wasn’t in its finished form and some things like that. So I quickly got that ready and launched it and I just did my best to try to finish the calls on my list.

I actually just went to my calendar and stopped, stopped it where they could not book another single call and, you know, got a lot of comments like, what in the world? I can’t book a call.

[00:22:23] Oscar Garcia: Mm-hmm.

[00:22:23] Coach Lee Wilson: so I started pushing the course and that became the horse pulling the cart. And I decided after about a year and a half or so, I ran into a situation where someone who used to be a coach back when I first started, and he and I had kind of reconnected.

we had been best friends and we kind of had a little bit of a falling out, but we had reconnected and had been talking. I asked him if he wanted to do some coaching because I had all this interest and I, a lot of people want a course, but a lot of people want to talk to, to someone

[00:22:58] Oscar Garcia: mm-hmm.

[00:22:58] Coach Lee Wilson: tell the, the specific details.

So I knew it would work well because he’s very good at it.

[00:23:05] Oscar Garcia: Mm-hmm.

[00:23:06] Coach Lee Wilson: He’s just a natural and he, he, he had the same certifications that I did and, so I asked him if he was ready. And it was kind of funny because he had. A really bad situation where he had quit one job to take another, and he wasn’t supposed to start until the next week, and his daughter had an emergency, so he was driving across the country and this company that he was gonna be working for had emailed him and wanted a meeting with him on Sunday.

And he was driving, it was, it was halfway across the country. It was like a, a 14 hour drive. And so by the time he, and he does not check his phone while he’s driving unless he stops. So by the time he actually saw the email, it was on. it was on Sunday after the meeting had already happened. And you know, number one, it’s the weekend number two, he wasn’t even working for them yet.

So he responded back and said, I’m sorry, my daughter had an emergency on the other side of the country. I didn’t see this, so I’m sorry I missed the meeting, but I’m happy to make myself available. And they said, you know, we’re just gonna call it because if you missed the meeting that soon before we even start working with you, we just don’t want to do it.

Which is completely ridiculous because he wasn’t even working for them yet. And it was the weekend. and he had an emergency. I mean, it was, it was not reasonable. So he was in shock, and I don’t think he thought it would happen quickly. I think he thought it would be something he would have to really work at for months and years before he could actually make a living at it.

But I, I just said, are you ready to get started full-time? And he even told me, he said, I said, yeah, he said, but I thought, you know, I might be lucky to be full-time in six months, but by the end of that day, he was booked out a week and a half.

[00:24:37] Oscar Garcia: Wow.

[00:24:38] Coach Lee Wilson: just from me announcing it to people who were hungry and, and wanting to talk to someone who were in my audience.

So, you know, that works really well. And then I brought on a, another coach and we’re about to bring on, two more,

[00:24:50] Oscar Garcia: Mm.

who will be women,

[00:24:52] Oscar Garcia: Okay.

[00:24:54] Coach Lee Wilson: that might matter to some people and it’s good to have some balance. So that’s the story with the course. And the course is still available and I keep adding to it and, and trying to make it better. and we’re gonna be adding a subscription based community as well very soon.

[00:25:09] Oscar Garcia: Nice. Nice. Now talk to me a little bit about, that, that point in time when you stopped at your calendar for, you know, people booking calls and leveraged the course, you know, where were you able to offset the income from closing those coaching calls coming in with the course, and what has the course allowed you to do so far as far as freeing up your time?

[00:25:28] Coach Lee Wilson: Well, there was actually a very smooth transition as far as income goes to where the course actually ended up making more than me trying to do calls. And part of that was because I was free to do more videos and the videos promoted the courses and the, of course, you know, the, the ad revenue from YouTube as well.

So it was a, it went very well. And I know some people have had, have some horror stories when they try to do, when they try to yank the, the rug out from under their coaching service and provide a course. As a matter of fact, I spoke with someone recently who, I believe he was, like an entrepreneur coach and tried to do that and really cost himself a lot of money for several months.

And, and I don’t know that he’s fully recovered, so I was blessed and fortunate that it worked out that way, but it, it really did. It was a very smooth transition and the income never went down. It only continued to, to go up, which is what we all want with our businesses, is that they, they grow and we put some work into ’em.

And, so then I was free to do more videos, to do more interview. and I was, I was able to hire some people because I wasn’t just glued to my phone, I could actually start running the business and, creating more content and thinking of ways to grow. So that was certainly needed. And I also was able to do another course, for married couples.

And then I have one on anxiety that’s hopefully gonna launch here pretty soon. So it was a good move and I’m able to slowly work back in some coaching here and there. But, you know, I do want to tell people if you’re thinking about doing that and you begin bringing on a staff that you, you want to be careful because if, if you start competing with them, you could end up shooting yourself in the foot.

[00:27:11] Oscar Garcia: Got it. No, that, that’s great insight in terms of how that, that is structured now. A, as far as the course, how much is it currently priced at, at the moment?

[00:27:20] Coach Lee Wilson: I have the emergency breakup kit and it’s $57, so it’s not an expensive course. You know, I know there are courses out there that are $299, $399, or thousands of dollars, and we do have workshops that are, high price tickets. You know, they’re $2000 to $4,000 workshops that we do. But the course itself, which is sort of the top of the funnel, it’s an intro product, is only $57.

[00:27:46] Oscar Garcia: Mm-hmm.

[00:27:47] Coach Lee Wilson: And then I also have a temperament assessment, which is some people would associate it with a personality assessment, even though that’s not what it is, but it helps with understanding more about yourself and a potential partner or your partner. And, that’s another product that’s, it’s $59, I believe, 57, 59, somewhere in there.

So they aren’t expensive, but they do, once you get inside the course, they do promote the coaching calls and the temperament assessment. And we’re gonna be promoting the community soon. I hate to use the term upsells, but a lot of people want more, they want more information and so putting that in front of them once they’ve purchased is kind of the way to go.

And, and you get someone in the funnel, so to speak, to use sales lingo and, you get enough in there and certain, a certain number comes out as buying additional products and services.

[00:28:35] Oscar Garcia: Yeah. Yeah. I mean, you’re definitely seeding, right? You’re kind of planting the seeds and then waiting for them to, to sprout later. Now, um, as far as the, the, the course, as I mentioned, it’s $57. How is that structured? Is it, is it modular? Is it, you know, access to a video database? What does the inside look like and how does that provide value to, to those that are coming in to kind of get the help that.

[00:28:56] Coach Lee Wilson: it’s about 20 modules,

[00:28:58] Oscar Garcia: Okay.

[00:28:59] Coach Lee Wilson: the first 11 are basic. And then, The following nine are more about specific situations and encouragement for when they’re down and things like that. And I’m adding more to them. I have about 10 more videos that are gonna be added in the course of the next, three to six months.

So it’s, it is a living product, living service in that it does continue to grow, but it’s, they are videos, but there’s also documentation and homework. And then we’re about to be trying to incorporate it with this community that I’m talking about where people can encourage each other and ask questions and things like that, where I’ll have some knowledgeable volunteers because that is a benefit that having a, a good YouTube presence, you can get people who are really connected, die hard fans, so to speak.

And a lot of them, they, have watched so many of my videos that there’s kind of like some people who have “Coach Lee Lexicons” in their head. and I, I’ll even be sometimes trying to think, what video did I talk about that? And someone else has already posted a link to it and, and will say it’s at the three minute seven second mark, which is, flattering. I’m honored. And it’s also very helpful

[00:30:14] Oscar Garcia: Yeah.

[00:30:15] Coach Lee Wilson: these people can help other people quickly because they’re watching a lot of these. Lot times people will tell me that, you know, they watch it, it is a life change for them and that they will. Two or three of my videos every single day, and they will watch reruns and they like to watch them multiple times.

And so, so I’m not doing that. So I don’t know where I’ve said certain things. And so sometimes I think it comes across as funny because I was on a super chat one time

[00:30:42] Oscar Garcia: Mm-hmm.

[00:30:43] Coach Lee Wilson: and we’re getting all these questions, you know, and. I was trying to remember, I was even saying, I know I talked about this in a certain video, and several people said it was this video coach, and I’m pretty sure it was around the five minute mark and several people were like, yeah, it was at five minutes and 80 or five minutes and 30 seconds, you know?

I was like, oh my goodness. But that was really flattering and really helpful, and they’re getting to watch ’em. So I don’t know exactly where I said certain things, but you know, that’s really helpful. And so I thought, you know, if we had a support community where people could do that, then it could be really effective for people who are just looking for answers.

it’s not even an additional, you know, you pay for the subscription fee for the community, but then all that ongoing, you know, here’s this video and this video that’s all free. So, lots of good stuff can happen when you continue to add products and add services while you’re still able to focus and promote the ones you have.

That’s, that’s still going to be very important. And that’s a mistake a lot of people make sometimes is they put a video or they put a product. And they just kind of think that they stop and people are just gonna buy it and the work’s done. But the work’s only just beginning cuz promotion, just letting people know it’s available is so important.

[00:31:52] Oscar Garcia: Oh yeah. I mean, you, it sounds like you’ve done an amazing job cultivating that tribe and they’re, they’re all about Coach Lee and helping each other out with the specific videos and everything like that. Now, I’m curious how much is, is, the breakup kit course, how much is that bringing in monthly for your business?

the breakup kit brings in about 40,000 a month.

[00:32:09] Oscar Garcia: Wow. And do we know the conversion numbers in terms. How many people are watching a video and go from a link in that video to actually purchasing the course? Is there any kind of metric that we’re tracking for that?

[00:32:21] Coach Lee Wilson: I’m really bad. I don’t, I don’t put a lot of tags. I, I don’t do any tagging as far as tagging links to figure out where they came from. I, I am the almost cliche I’m gonna throw a bunch of stuff out there and assume enough people are gonna come through. And I know that there are people who do it better and I’m not opposed to doing it better.

I think a lot of people are disappointing when they find out just how simplistic my approach is. You know, in terms of I’m gonna make videos, I’m going to write articles, or have someone else write articles about a video and I’m gonna do interviews and I don’t spend a dime on, on advertising. I never have, I’ve never done pay per click, which I know blows a lot of people’s minds.

[00:33:09] Coach Lee Wilson: That I, that I don’t, and I’m not saying that that’s the right way. I think that I, I should do that, but I, I know what, I know what I do. I know what I do works. I know what I do works, and so there’s no sense of me taking my foot off the gas to do anything else. But I couldn’t even tell you. I assume that most of it comes from the videos.

I mean, I do know how much traffic my website gets from the videos and, it’s the number one source of referral traffic to the.

[00:33:37] Oscar Garcia: Mm-hmm.

[00:33:38] Coach Lee Wilson: but it also gets a lot of organic traffick in Google. a a, a large amount. And so it’s between those two. And just based on anecdotal hearing people and that kind of thing, who talk to my coaches most of the time, they find me on YouTube and they watch videos and they develop a connection with me because they are in a desperate situation.

They’re hurt. And I’m helping ’em calm down a little bit. I’m, I’m telling ’em this is not hopeless. I’m showing them some things that can work and so they make a connection with me and they build trust. And so I might mention a product in that first video and they just skip right through it. But after they’ve seen several videos, you know, they might wanna see what else I have.

And so I’m not a big, I’m not big into commercials of promotion.

[00:34:26] Oscar Garcia: mm-hmm.

[00:34:26] Coach Lee Wilson: I know a lot of guys who are. . I believe that if I put out a, a good video and I just mentioned the emergency breakup kit once or twice, and it’s like a three or four second mention in the whole video that I, I think I’m better off because ads just still to this day, just I don’t like quite the feel of them.

[00:34:45] Oscar Garcia: Hmm.

[00:34:46] Coach Lee Wilson: And so I, I believe that I’m gonna put out really good content and high value content and well thought out content and. I’m just gonna plug the emergency breakup kit once or twice. So that’s how we approach it. It, it works well and I’m sure it could be made better, but I do al I do also believe if it’s not broken, don’t, don’t try to fix it.

And I have a staff who’s dependent, so I’m not gonna be making huge turns in, in direction. But, so that’s kind of my disappointing answer for the techies and the, the analytics out there.

[00:35:21] Oscar Garcia: No, I mean, I think it’s a, it’s an amazing testament to the power of being consistent, with your content, right? And it, and it also goes to show, How powerful Google and YouTube is. I mean, that’s a one two punch combination where you’re creating the videos, you’re using articles to then empower the videos and you’re not only getting, you know, search, you know traffic, but also you know, video traffic from YouTube.

And it’s allowed you to build a sustainable business that has been running what it seems to be like very successfully for the past four years, you know, which is amazing. Most. Can only dream of that . So definitely pat yourself on the back and to your team. And, I know we’re getting here to the top of the hour, so the final question that I have for you is that if you were to do it all over again, what would be one thing that you would change, for yourself, for your business as, as a course creator?

[00:36:09] Coach Lee Wilson: Well, there’s a strange thing with YouTube in that you, if you pick a niche in YouTube, it’s difficult to change or to add. So whereas I am a relationship coach and work in all the areas of that, I have really been put into kind of a almost typecasted to use a term from acting to. I’m known as a breakup coach, and I am a breakup coach, but a lot of people don’t know that, I help people to develop relationships. I help people to develop a dating strategy, for lack of a better term, and, help people with building their attractiveness with flirting. And there’s all kinds of different things. But on my channel, if I deviate and I have made some videos on marriage and I’ve made some videos on attractiveness.

Those videos do not do well because most of the people who subscribe to my channel are going through a breakup, and that’s what they see me as, and they’re not really interested in those other things at the moment because at the moment it feels like they just want to get their ex back. It’s sort of like if you have a horrible migraine headache, and your personal trainer calls you and says, you need to work out cuz you need to get in better shape.

At the moment you don’t care at all because you’ve got this terrible headache. It’s like, leave me alone. I’m trying to deal with, you know, this, trying to feel better. And that’s kind of what happens with that when I’m trying to give them some, some, some “Meet in three” , you know, this is the basics. This is what you need.

You need to know these things. The numbers just plummet.

[00:37:52] Oscar Garcia: Hmm

[00:37:53] Coach Lee Wilson: A lot of people don’t know that. You do have to make a different channel if you want to go into a different area, or even sometimes, even if you just want to want to expand, it doesn’t always translate, and that’s a frustration. So if I had to do over, I would probably try to be a little more generic and not so focused on breakups.

However, I don’t know that that would work as as well,

[00:38:16] Oscar Garcia: Yeah.

[00:38:18] Coach Lee Wilson: I do think just based on several things that I’ve seen that on YouTube that I’m one of the top, guys as far as breakup coaching, and that if I had tried to be generic with it early on and talk about relationships and talk about breakups and try to talk about more general things, that it might not have gone as well as it has.

So hindsight’s not always 2020 and I don’t know for sure that that would be better, but that is something that I think about a lot is I wish that I could do a video about this topic, this topic, but I know what will happen. And people in the comments will even say, I wish you do a video on this or that, and I wanna do that too.

But I, whenever I try, the video doesn’t do as well. And that can impact the whole channel negatively. And that’s one thing people don’t understand is that, you know, I’m not just trying to stick with what I know because I know a lot more than what I talk about. I do have to be careful because that’s just how YouTube is set up now.

And you know, I have a YouTube advisor, which is something YouTube provides to some of its creators, and I’ve talked to them about that. And, you know, their official position is, “Well, no, that that’s not true.” And, and they’re being honest with me in YouTube is not punishing you on purpose for expanding or for trying a little bit of a different.

[00:39:43] Oscar Garcia: Mm-hmm.

[00:39:44] Coach Lee Wilson: But the way that the system is set up, it’s so based on subscribers and user interests that once they YouTube figures out who the person is, who watches your videos, when they put someone who’s going through a breakup, for example, and maybe I want to talk about how to have, a healthy conversation with your spouse. They’re not interested in that. And so YouTube is like, whoa, this video bombed. You know, this video didn’t do well and so they, they don’t show it to as many people and, and that kind of thing. And he understands that I get that. And his point is simply that they’re not doing that on purpose. But since it’s based on the, the, the watcher on the viewers and what they’re looking for and what they want and, and all that, it basically ends up being that way.

And so I, I’m getting into a little bit of the secret sauce now, but I really try to stay in my lane in my niche, but I, I, I do have another channel that I’m very, very slowly adding some content to and, and, you know, thinking about it. But that’s one of the things that if I went back in time, I think that I would probably try to do it a little bit differently.

But at the same time, I’m glad that I don’t have the ability to do that because it might wreck everything.

[00:40:58] Oscar Garcia: I mean, I think that was such a powerful insight, for many to consider, especially now when, when many more people are starting YouTube channels. So I appreciate that insight. for sure. I mean, you, you gotta please the algorithm, , you know, you gotta make it happy. All right, coach Lee, I don’t want to take up any more of your time.

So, let my listeners know if they want to come and work with you. If they want to find out more about you, where can they find you? How can they, you know, stay in touch? How can they go ahead and, and jump into the course if they need to?

[00:41:27] Coach Lee Wilson: my website is myexbackcoach.com . So that’s my ex back coach.com. And then if you go to YouTube and you type in Coach Lee or just youtube.com/at Real Coach Lee, then you’ll find my channel. And that’s usually where most people start. And then I’m also on, rumble, you know, and, and Instagram and Facebook.

So, typing in Coach Lee will find me there as well. And, that’s, That should, that should be what most people are looking for if they’re trying to connect with me somewhere.

[00:42:03] Oscar Garcia: Perfect. All right, coach Lee, thank you so much. appreciate the insight you gave us into your business, and I wish nothing but success going forward,

[00:42:10] Coach Lee Wilson: Well, thanks man. I, I wish you the same.

[00:42:13] Oscar Garcia: Thank you.

So there you have it. Coach Lee just pulled back the curtain and showed us how he was able to scale his business through his course, the emergency breakup kit. Even better, his course has allowed him to not only replace his one-on-one coaching income, but to expand and bring on more coaches, to serve even more people who are in need of relationship advice.

And soon he’ll have his own community as, as well, most of all. He showed us that you don’t need a complicated sales funnel with all the bells and whistles. Coach Lee’s funnel is simple and puts building trust front and center. There’s nothing like leveraging your knowledge for income to build your own version of freedom.

Now, if you wanna be a successful course creator, there’s no need for you to do it on your own. I invite you to join my free course Creator Community Marketing Mojitos by heading over to www.oscarmgarcia.com/beta and signing.

The community will be free for the first 100 members that join, and with that, you get the access, attention, and accountability You need to make sure you can scale your course. From anywhere. Come on in. We’d be happy to have you. Once again, the URL is www.oscarmgarcia.com/beta. With that, thank you for listening to today’s episode.

I hope you enjoy the rest of your day and make sure to come on back for the next one.


Watch The Free Masterclass