Transcript: Ep #087 Why Your Clicks Don’t Equal Sales – And How to Fix It

[00:00:00] Hey, what’s up? Welcome to the OMG show, the podcast that helps course creators grow their business with profitable paid traffic funnels. My name is Oscar Garcia, and it’s my mission to help you, the course creator, drive more traffic and convert more customers so that you can have a thriving and sustainable business.

[00:00:15] In today’s episode, we’re going to take a look at what Facebook ad campaign profitable. And believe me, it has nothing to do with your ads, your campaign setup, or even your business. Budget the whole idea behind today’s episode is to provide you with the perspective you need to ensure that when you are running ads, you are approaching the ads in the right manner.

[00:00:31] That is going to work for your business. Long term on top of all that, we’re also going to cover the one thing you need to do if you want to generate more cashflow from your ads, how often you should be making offers and the number one system you need to be successful. Now, before we start, if you’re feeling like your ads need a little bit of 11 care, then make sure you stay until the end of the podcast, because I’m going to tell you how you can get your hands on my ultimate ad template that I pretty much use every time I launch ads, generate leads and sales on demand.

[00:00:58] This works especially well. [00:01:00] If you’re using Facebook ads, this template is plug and play and ready for you to implement. Today. All right. So if we’re going to spend money on something, we typically want to make sure we’re going to get something out of it, right? Specifically where ads, if we are paying for leads or sales, we want to make sure that we’re getting that money back.

[00:01:15] At least otherwise spending money on ads can start to feel a little silly. Well, that’s the problem. Time and time again, I run into business owners who have run ads, have been able to drive traffic, but the whole conversion side of things just tend to lag a bit so much so that they ultimately stop advertising.

[00:01:32] We spend all this money. We have all these landing page views and leads, but so what? We’re still struggling to pay all the bills and keep the business going. So then they started thinking that they need to start creating more content or going to networking events or jumping into the next strategy.

[00:01:46] Pretty much doing more of something that they really don’t want to do. And yet every time we go online or check out our social media, we see people bragging about their success and it’s hard not to compare ourselves and wonder what am I missing? The truth is [00:02:00] that you’re actually so much closer than you think you are.

[00:02:03] This takes me back to 2015, 2016, when I first started running ads and made my first 19 ever, uh, shout out to Steve, by the way, the problem was that after that sale, I didn’t get anything for about three months. I kept building my list, but nothing was happening. So deeper into credit card debt, I went trying to figure out how to make this all work.

[00:02:21] I figured that if it can work for others, then it can work for me too. There just had to be a way. And the answer ended up being email. Email. See, one of the biggest missed opportunities I often find is that many business owners don’t leverage their email lists at all. It’s surprising how many business owners think that once they’ve set up the initial onboarding sequence, usually four to seven emails, they’re done.

[00:02:42] But what happens after that? That’s where the gap comes in. Typically. They might throw these new leads onto some generic list. And from there, maybe they get an email once a week or worse once a month, but keep this in mind. If you aren’t consistently staying in front of your audience, you’re missing prime opportunities to sell, nurture, and build trust.[00:03:00]

[00:03:00] Email is where it’s at. And I truly mean that. Email marketing is one of the most powerful tools at your disposal. Not only does it allow you to communicate directly with your audience, but it also gives you the freedom to make offers more frequently. Remember people don’t always take action on the first offer.

[00:03:14] Sometimes they need multiple touch points, especially with paid ads, where the cost of acquisition is often higher. The truth is paid ads are. Pretty much just the beginning, they drive people into your ecosystem, but what keeps them engaged and more importantly, buying is what you do after the fact. Email allows you to make those additional offers every single day, driving consistent cashflow into your business.

[00:03:35] The more you leverage this tool, the better position you’ll be to scale. If you’re only sending emails like once in a while, you’re leaving serious money on the table. So why just stop at an onboarding sequence? Why not set up a 30 or even 60 day email system that keeps the conversation going? You see what the right structure, you can create an automated process that nurtures relationships, educates your audience, and more importantly, makes offers [00:04:00] daily, you’re no longer waiting for the perfect moment to make an offer.

[00:04:03] You’re consistently showing up. You’re providing value and reminding them of why they subscribe to your list in the first place. Imagine. If every day for the next two months, you send out an email that educated your audience on a key aspect of your product or service and made a small offer, maybe it’s a discount, a free consultation or webinar.

[00:04:22] What do you think would happen to all the leads you are currently generating? By doing this, you’re training your list to expect value and offers regularly. And when they’re ready, they’ll buy because you’ve been in their inbox consistently building that relationship, but don’t just focus on sales, which brings me to point number two, the emails you write shouldn’t just be sales emails.

[00:04:40] That’s one of the biggest mistakes I see business owners make. Um, in addition to not leveraging their email. If every email is just a hard sale, your audience will tune out pretty quickly. People are bombarded with ads and sales messages all day long. And if your emails don’t stand out, they’re going to get lost in the noise.

[00:04:55] So how do you stand out? Well, you tell stories. Story [00:05:00] based emails are powerful because they grab attention, create connection, and start to shift the way your audience thinks. Thanks. We’re wired to respond to stories. That’s how we make sense of the world. The right story told the right way can draw your reader in and build an emotional connection to your brand that no straightforward sales pitch ever.

[00:05:18] When you share a story, you’re not just selling a product or a service. You’re selling an idea and experience. A transformation and people don’t just buy products. They buy into the stories that resonate with them. Think about it this way. If you’re trying to sell a fitness program, you could just send out an email saying, join my program, lose 10 pounds in 30 days, you and every other person.

[00:05:36] Right. But how much more powerful would it be? If you share the story of a past client who struggled with their weight, lacked energy, and felt disconnected from their goals until they found your program. You walk the reader through the journey. You paint a picture of the challenges, the pivotal moments when they decided to make a change and the transformation that followed.

[00:05:55] Suddenly, it’s not just about a weight loss program. It’s about overcoming [00:06:00] obstacles and achieving something they’ve wanted for so long. That’s the emotional connection that drives action. And if you want to take your stories to the next level, you want to use metaphors. an incredibly powerful tool because they help break down complex ideas and make them relatable. They make abstract concepts easier to understand and allow your readers to see themselves in the story. For example, let’s say you’re selling a business coaching service. Instead of saying, I can help grow your business like everyone else does.

[00:06:27] You can use the metaphor like. Your business is like a garden. If you’re not watering it, you’re not pruning it and you’re not taking care of it, it’s not going to grow, but with the right guidance and attention, that garden can flourish into something amazing. Granted, that’s not the best metaphor, but you should be able to visualize what I was talking about and make it more relatable to your own experience.

[00:06:44] Right? So why does this actually matter? Well, when you combine stories with metaphors, you’re not just selling, you’re creating an emotional experience. You’re teaching your audience something valuable, but you’re doing it in a way that’s memorable and engaging. They’re not only remember the story, but they’ll also feel a deeper [00:07:00] connection to your brand and be more inclined to take action.

[00:07:03] Your goal with these emails is not to just sell a product, but to shift the mindset of your audience. Every email should be an opportunity to take them on a mini journey. One day you might share a story about overcoming failure. Another day, you might tell a story about a breakthrough or a lesson.

[00:07:17] Learned each story. Leads back to your offer, but more importantly it should change the way they think about their own problems And how your product or service can help solve them? Which leads me to point number three that I highly recommend you email at least once a day Now I’m a huge fan of this idea Now, I know what you might be thinking emailing every single day. Won’t that annoy people? Won’t that start to unsubscribe people? Here’s the reality. When you email daily, you’re keeping your brand at the forefront of your audience’s mind, and you’re training them to expect valuable content from you.

[00:07:49] It’s all about building a relationship. If someone is on your email list, they signed up because they were interested in what you have to offer. So why wouldn’t you want to stay in front of them as often as possible? It’s about giving them consistent value, [00:08:00] keeping them engaged and reinforcing that you’re the go to person for solving their problem.

[00:08:04] Daily emails aren’t about selling. They’re about building trust and authority. It positions you as the expert. When you show up in your audience’s inbox every day, offering value, sharing stories, making offers, you’re positioning yourself as the go to expert in your field. Over time, they come to rely on your insights and expect your emails, which deepens that trust in you.

[00:08:22] On top of all of that, you’re creating multiple touch points. The rules of marketing are that people need to hear your message multiple times before they act. With daily emails, you’re creating those touch points more frequently. Instead of waiting for the right moment to send a pitch, you’re nurturing your list and making subtle offers in every email, you never know when someone will be ready to buy, and inbox daily, you increase your chances of catching them at the perfect moment.

[00:08:47] Also daily emails make you stand out in a crowded inbox. Inboxes today are flooded with promotional emails, but most businesses send them sporadically once a week, once a month, or only when they’re running a sale by emailing daily, you show up more [00:09:00] often than your competitors and your top of mind when someone is ready to make a purchase, the key is making your emails engaging and valuable.

[00:09:06] So they’re actually looking forward to hearing from you. Last but not least, emailing daily creates a sense of urgency. Your offer shows up consistently in front of your audience, whether it’s a limited time promotion or a reminder of how your product can solve their problem. The more often they see it, the more likely they are to act.

[00:09:21] And here’s the kicker. If they don’t take action today, no worries. You’ll be in their inbox tomorrow, keeping that urgency alive. And the truth is to the people who want to describe, well, they were probably never going to buy from you anyways, and that’s okay.

[00:09:32] You want to keep your list full of people who are generally interested in what you have to say and who are excited about your offers. Those are the people who will engage with your content, buy from you and become loyal customers. So why not email every day? It helps you create consistent value and constantly build your ownership with your audience. By showing up daily, you establish a rhythm that keeps people engaged. Some days your emails might be packed with helpful tips. Other days they might be more personal.

[00:09:54] And of course you’ll be making offers throughout, but at this point, your audience will start to see you as a regular part of their day. [00:10:00] day. And that’s when you start to build that lasting relationship that converts into sales. And that’s how you can run your ads with more confidence by knowing you have a fully set up email marketing system in the backend that places emails daily, that provides value daily and makes offers daily.

[00:10:16] It’s a known fact that the more offers you make, the more cashflow you’ll bring in. And all of this is to help you avoid having to deal with. Dance, the latest Tik TOK trend to get attention for your business or worse, closing your business for good, because you couldn’t generate customers. So there you have it.

[00:10:32] Now, if you’re looking to amp up your Facebook ads, then I invite you to sign up for my ultimate Facebook ad template. I use this all the time as a base for launching ads for either myself or my clients, because it’s consistent and it works. So if you’re interested, head on over to www. OscarMGarcia. com forward slash ultimate to sign up or click the link available in the description.

[00:10:51] Thank you again for listening to this episode of the OMG show. I hope you enjoy the rest of your day and you make sure to tune in for the next one.