January 16, 2023

Ready to ride the pandemic wave to success? Join us as we chat with CEO & entrepreneur, Jonathan Lautermich. In this episode, Jonathan shares his story of how he pivoted his business during COVID and created a 6 figure course. He also reveals the secret to customer acquisition and getting massive results for them. Don’t miss this valuable conversation with the founder of Fit Pro Collective, a mastermind network dedicated to helping fitness professionals build successful businesses and live the life they desire.

“When you get clear on who it is that you’re here to serve and you focus on going deep on helping and serving those people – you’re going to get all your fulfillment from that.” – Jonathan Lautermilch

In this episode,  we ask how can you use a course to pivot your business in stressful times, say a pandemic, and what can you do so that it’ll help launch your business to the next level.

After all, it’s not just about selling MORE courses, it’s about building a sustainable business that will fuel our freedom and legacy right?

In order to do that, we have none other than Jonathan Lautermilch who has had years of experience in the fitness industry and over the years transition to helping businesses scale through his company Smart Shark.

However, when the pandemic came about, a lot of businesses had to shut down, and a new opportunity came about in the form of a course. Now, this episode has tons of gold nuggets, but I think the ones that you’re gonna really walk away with are how to Structure your pricing, how to get a hundred percent of your customers to go through your actual course material, and how to build powerful connections without using paid traffic.

Show Value Bombs:

  • When you get clear on who it is that you’re here to serve, AKA “your niche,” and you focus on going deep on helping and serving those people – get them results, solve a problem – you’re gonna get all your fulfillment from that and you will attract other people that are outside of that, that see the success that you’re making.

  • The goal isn’t to do business with someone for a season, is meant to be done for a reason.

  • Look for a specific type of person that aligns with your core values. Have a screening process in place to identify any potential red flags. When you talk to them, only make an offer if they align. If not, hook them up wth the resource.

Here’s a brief overview of the episode:

  • [00:00:00] The Pandemic was the wave that took our fitness business to the next level.
  • [00:10:52]  I started with Fitness because I know that tribe because I am that tribe.
  • [00:23:36] Don’t be afraid to give away your big stuff, but just make sure it’s at a consumable kind of chunk for them to be able to eat it. When you give too much information, it overwhelms them and they don’t take action on anything.
  • [00:25:25] We qualify everyone because once again, we’re looking for a specific type of person that aligns with our core values. We have a screening process in place where we have an application they fill out. If it’s not a good fit, we’ll get them hooked up with the right resource.
  • [00:26:32] Based on the lead magnet that we’re using, we have applications that pop up in there through email, text, or redirect. And then once again, the follow-up is based around that to set up that conversation with them.
  • [00:27:17] One of our core values is to help people by actually helping them first. The best way to overcome an objection is before it comes up. Part of this is finding the right level for them. The more quality we get in the group the more that takes care of itself.
  • [00:31:13] Our level one is $3,000 a year, right? So you break that up, there’s $250 a month. With what we teach them, we showed them how to at least charge $300 a month for one on one coaching online. That’s how we make sure people stick with us.
  • [00:34:48] 90% of our strategy is all organic and just literally going out there. It’s mostly connecting with individuals and just over-delivering on the value. Eventually, we end up winning the hearts and minds of men and women.
  • [00:36:06] We’re solely on Facebook now. We’ve branched out and started building Instagram and things like that.
  • [00:38:46] The reason I like WordPress is that you’re not having to pay $1,500 a year to rent the land, not even own it, but rent it.
  • [00:42:36] If I could go back and do anything again, I would have taken more time to think about our ideal customer.

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About Jonathan Luatermilch

Meet Jonathan Lautermilch, the mastermind behind Smart Shark, a business integration consultancy that’s hotter than a Texas summer. Alongside his partner in crime (and life) Renee, they’re helping business owners turn their wildest dreams into reality.  He’s also the Co-Founder of Fit Pro Collective, a business mastermind for fitness professionals, and a Co-Host on the Real Talk With Real Fit Pros Podcast. With 14 years of business development experience under his belt, a best-selling book on his shelf, and hundreds of coaches and business owners under his wing, Jonathan’s on a mission to help others succeed. Oh, and did we mention he’s a loving husband, soon-to-be father, and resident of Dallas, Texas? Talk about a triple threat.

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*Affiliate Disclosure: I’m a proud affiliate for some of the resources I mentioned. Meaning, if you click a link for a tool and make a purchase, we earn a commission at no extra cost to you. My recommendations are based on deep experience with and knowledge of these companies and their products, and I recommend them because they are genuinely helpful and useful, not because of the small commissions we may receive. Please don’t spend money on these products/services unless you believe they will help you achieve your goals. Read the full disclosure here:

About the Author Oscar Garcia

Oscar Garcia is a sought-after consultant, coach, and speaker specializing in online marketing and host of the highly rated podcast, "The OMG! Show,"

After pulling out his 401K and diving head first into muddy waters, he quickly built a half-million dollar business in only eight months. Over the past few years, he's dedicated himself to growing businesses through proven systems and sound strategies that produce conversion rates of 70%+ and ROI's of 200% or more. When he's not focused profitable paid traffic funnels, you can find him traveling the country or sipping on a nice refreshing mojito.

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