March 13

Can you hack success?

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Good morning and happy Monday!

I know Monday’s….tell me about it…

You know, you have to think of Monday’s as a new “opportunity.”

Rather than the start of the week or thinking about it as the worst day of the week, start thinking of Monday’s as a new fresh start to your week and a new opportunity to create impact, solve problems, tackle on new challenges.

This brings me to the topic I want to discuss today, which is “How to hack success.”

A lot of people, including myself, often go to Google and type in “Best diets for losing weight, best landing pages for conversion, best way to see Europe, etc”

We want to achieve the same result…

However, I find that while you research and come across new methods to try out or tactics, to see long-term success, you have to test.

What do I mean by that?

I believe that the “best” is high subjective because everyone is different and unique just as every business is unique in its own respective marketplace.

Either through the people, the systems, or the sales machine – there is a difference.

Which means that what is best for someone else may not mean best for you – therefore hacking success depends highly on you or your business.

So what is the solution?

Again…test.

Select something you think is going to help you get to the next level.

Then, rather than trying to perfect it before you implement, just dive right in and start taking action.

You’ll quickly see what works and what does not.

You’ll begin tweaking and modifying along the way to find the success that you are looking for.

You’ll find the “best” success for yourself.

You see, in online marketing, one of the biggest contributing factors to success is the ability to A/B split test.

A/B split test is nothing more than testing version A against version B and seeing who is the winner when it comes to an objective.

So let’s say that you have a landing page up and the goal is conversions.

Version A might have one headline and version B might have another.

After a sufficient number of people have visited the site, you’ll see which version achieved the most conversions – thus picking a winner.

You do this all along the way until you have a successful page that is giving the desired conversion rate.

If you were to Google “best methods to increase landing page conversions” you’ll find a ton of documents and information.

While it is important to research and understand concepts, the best advice I can give you is to find out what works for your market.

Don’t focus on small changes…focus on big changes such as layout and copy.

I meet with a lot of business owners that see a successful campaign and then try to mimic it to their business, however, they later find that their page is not converting.

Again, what works for another may or may not work for you.

Start by taking action and then test every step of the way.

Find what words, pain points, and desires your market wants and modify along the way.

It is never a one and done type of thing. You always have to constantly monitor and adjust.

That’s the beauty of online marketing success. Even though most of it is driven through paid traffic, behind the scenes is mostly organic and ever changing.

So do yourself a favor and stop looking for the “best” solutions.

Look for concepts and once you find something you like, take action by implementing it and then test along the way to make it work for you.

So how to hack success? Test.

-Oscar


Tags

A/B testing, hack, marketing, monitor, online marketing, success, test, testing


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